Prior to founding LumiGeek, Joe Martin and John Taylor collaborated on several design projects for Red Bull. The Xcase, an Xbox gaming system in a customized Zero-Haliburton briefcase, is a perfect example. Designed by Corbett Griffith and John Taylor, the portable gaming system included custom audio and LED hardware from Joe Martin.
In 2006, the annual SXSW music festival was changed forever by a guerilla marketing activation by Red Bull. The beverage company rented a 10,000 square-foot warehouse in downtown Austin during the music festival, performed extensive renovations to bring it up to code, and threw a massive week-long, invite-only party. The Red Bull House had all […]